Neusoft and ZENRIN Join Hands to Empower Chinese Auto Brands Globally

In the rapidly evolving automotive landscape, Chinese automakers are increasingly making their mark on the global stage. A strategic partnership between Neusoft and ZENRIN is set to further boost their competitiveness, particularly in the Japanese market. This collaboration, announced at the Automotive World 2025 event in Tokyo, combines Neusoft's expertise in smart mobility technology with ZENRIN's advanced mapping capabilities to create tailored navigation products and intelligent connected vehicle solutions for Chinese automakers.



Enhancing Navigation Accuracy and Real-time Traffic Updates

By integrating ZENRIN's high-precision mapping technology and timely map data updates, Neusoft can significantly improve the accuracy of navigation products and real-time traffic updates for Chinese automakers. This ensures a better driving experience for users in Japan and beyond, ultimately enhancing user satisfaction and loyalty.



Tailored Solutions for the Japanese Market

The partnership enables Neusoft to better understand and address the specific needs and pain points of Japanese automotive market users. By working together, Neusoft and ZENRIN can develop products and services that cater to the unique preferences and requirements of Japanese consumers, making Chinese automakers more competitive in the Japanese market.



Innovation in Navigation Content Ecosystems, Mobility-related Social Interactions, and Commercial Models

The collaboration between Neusoft and ZENRIN also explores innovations in navigation content ecosystems, mobility-related social interactions, and commercial models. This helps Chinese automakers stay ahead of the curve in terms of technology and user experience, further enhancing their competitiveness in the global market.

Access to Japan's Automotive Hub

As a global automotive hub, Japan is a critical market for Neusoft's R&D and delivery network. By strengthening its value chain and supporting partners with technology development, project execution, talent cultivation, and ecosystem building, Neusoft can help Chinese automakers better compete in this important market and gain a foothold in the global automotive industry.

In conclusion, the strategic partnership between Neusoft and ZENRIN is a game-changer for Chinese automakers, empowering them to expand their global footprint and capture a larger share of the Japanese market. By leveraging each other's strengths, the duo is poised to deliver innovative, high-quality navigation products and intelligent connected vehicle solutions that meet the unique demands of Japanese consumers. As the automotive industry continues to evolve, this collaboration sets the stage for a new era of intelligent mobility and global expansion for Chinese auto brands.