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NETSOL Partners with Sonic Automotive to Create Next-Gen Digital Retail Experience
ByAinvest
Thursday, Aug 28, 2025 3:59 am ET1min read
NETSOL Technologies has partnered with Sonic Automotive to develop a next-gen digital retail platform using Transcend Retail. The collaboration aims to unify and optimize Sonic's EchoPark Automotive operations, aligning with the evolving consumer needs in the automotive retail sector. The partnership represents a significant milestone in partnering with a Fortune 500 company and may set industry standards for automotive digital retail.
NETSOL Technologies, Inc. (Nasdaq: NTWK), a leader in AI-powered solutions for the asset finance and leasing industry, has announced a strategic partnership with Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 automotive and powersports dealership group. The collaboration aims to develop a next-generation omnichannel digital retail platform using NETSOL's Transcend Retail technology. This initiative supports Sonic Automotive's ongoing investment in digital innovation, particularly for its EchoPark Automotive operations [1].The partnership will involve a discovery engagement led by NETSOL's Transcend Retail team, working closely with Sonic stakeholders. The engagement will define the requirements and roadmap for a scalable platform architecture that enhances customer experience and dealer operations. The Transcend Retail platform, known for its digital, integrated solution, will serve as both a foundation and a flexible framework, exploring new opportunities to unify workflows and enable deeper system integration [1].
This collaboration reflects a broader industry trend where leading dealership groups prioritize digital transformation to stay competitive in the fast-evolving automotive marketplace. The partnership underscores Sonic Automotive's commitment to embracing digital-first retail models, which aligns with evolving consumer expectations [1].
"We are thrilled to partner with NETSOL on this digital retail initiative," said David B. Smith, Chairman and CEO of Sonic Automotive. "We look forward to developing innovative ways to enhance our digital retail operations and deliver a world-class experience for our EchoPark Automotive guests" [1].
NETSOL Technologies, established in 1996, has a rich history of innovation and ethical business practices. The company's deep industry expertise and customer-centric approach make it a trusted partner for leading firms worldwide. With a focus on sustainability and advanced AI and cloud services, NETSOL empowers businesses in the asset finance and leasing industry [1].
References:
[1] https://www.nasdaq.com/press-release/netsol-chosen-sonic-automotive-power-next-gen-digital-retail-experience-2025-08-26
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