Netflix's Women's Boxing Event Draws 6 Million Viewers, Most-Watched Women's Pro Event of the Year

Netflix's live boxing event between Katie Taylor and Amanda Serrano drew 6 million viewers, making it the most-watched women's professional sporting event of the year. The strong viewership reinforces Netflix's stake in live sports content and may be a promising sign for future events, including the Women's World Cups for 2027 and 2031. The event also highlights Netflix's strategy of using live events to promote original content and attract new viewers.

Netflix's live boxing event between Katie Taylor and Amanda Serrano drew a significant audience of 6 million viewers, making it the most-watched women's professional sporting event of 2025. According to data from VideoAmp and Netflix, the bout, which saw Taylor win by majority decision, attracted 4.2 million viewers from the United States alone [1].

The event, part of an all-women card at New York’s Madison Square Garden, was a notable success for Netflix, which has been expanding its live sports offerings to attract new viewers and bolster its content library. The strong viewership for the boxing match comes as Netflix has been selective with its live events, focusing on one-off or limited big events due to its lack of rights to full sports leagues [2].

The success of the Taylor-Serrano fight highlights Netflix's growing stake in live sports content and may be a promising sign for future events. The company has signed a deal for the exclusive U.S. streaming rights to the Women's World Cups for 2027 and 2031, further expanding its live sports portfolio [2]. Additionally, the event showcased Netflix's strategy of using live events to promote original content and attract new viewers.

Netflix's push into live events comes as the company aims to diversify its revenue streams and attract new demographics. The company has been investing heavily in live sports content, with a focus on boxing, NFL games, and other high-profile events. This strategy is part of Netflix's broader effort to expand its ad-supported tier and tap into new markets, including India and Africa [3].

While the success of the Taylor-Serrano fight is a positive sign for Netflix, the company faces challenges in maintaining its growth trajectory. Analysts expect quarterly revenue of $11.04 billion for Q2 2025, a 15% year-over-year increase, but subscriber growth has been slowing, with only 2 million net additions projected for the quarter [3]. Despite these challenges, Netflix's hybrid model of subscriptions, ads, and live events positions it well for long-term growth.

References:
[1] https://www.hollywoodreporter.com/tv/tv-news/taylor-serrano-3-ratings-netflix-6-million-viewers-1236314177/
[2] https://www.benzinga.com/news/entertainment/25/07/46425260/netflix-bets-womens-boxing-taylor-serrano-bout-pays-off
[3] https://www.ainvest.com/news/netflix-hybrid-empire-ads-sports-unlock-undervalued-growth-2507/