Netflix Surges to 11th Most Traded Stock with $5.625 Billion Volume

On May 30, 2025, Netflix (NFLX) saw a significant surge in trading volume, reaching $5.625 billion, marking a 43.42% increase from the previous day. This substantial rise placed Netflix as the 11th most traded stock of the day. The stock price itself rose by 1.89%.

Bank of America has expressed a bullish outlook on Netflix, raising its price target for the stock to $1,490 from $1,175. This adjustment reflects the company's strong performance and growth potential. The bank cited Netflix's sustained earnings momentum, positive subscriber trends, and defensive rotation related to tariffs as key factors supporting its optimistic stance.

Netflix's ad-supported plan has shown remarkable growth, reaching 94 million monthly active users, up from 70 million in November 2024 and 40 million a year ago. This expansion has significantly boosted its appeal to advertisers, as the platform now delivers more 18-34-year-olds than any U.S. broadcast or cable network. The company's transition to its own ad tech stack is proceeding smoothly, with rollouts in multiple markets ongoing.

The second half of the year promises a "content bonanza" for Netflix, featuring the return of popular franchises such as "Squid Game," "Wednesday," and "Stranger Things." Additionally, new originals like Guillermo del Toro's "Frankenstein," Adam Sandler's "Happy Gilmore 2," and Tina Fey's "The Four Seasons" are set to debut. Live content, including boxing matches and NFL games, is also part of the lineup, positioning Netflix for stronger ad engagement and subscriber growth.