Netflix Stock Surges on Blockbuster Box Office as Trading Volume Hits $3.44B, Ranking 16th in Market Activity
On August 25, 2025, NetflixNFLX-- (NFLX) rose 1.11% with a trading volume of $3.44 billion, ranking 16th in market activity. The stock’s performance coincided with a major box office milestone for the streaming giant. Netflix’s animated film “KPop Demon Hunters” achieved its first No. 1 domestic box office finish, grossing an estimated $18 million over the weekend through limited theatrical sing-along screenings in over 1,000 sold-out venues. The film, which debuted on the platform in June, became the most-watched original animated movie in Netflix’s history, with over 210 million views, and its soundtrack contributed to four songs entering the top 10 most-streamed tracks in the U.S.
The theatrical success marked a strategic shift for Netflix, which typically avoids wide theatrical releases. The sing-along event, held in 1,700 theaters across five countries, demonstrated the platform’s ability to bridge streaming and cinema audiences. Industry analysts noted the film’s popularity as a “phenomenon” that could improve Netflix’s relationship with theater operators, historically strained by its streaming-first approach. The movie’s box office outperformed Warner BrosWBD--.’ horror film “Weapons,” which earned $15.6 million in its third weekend, and Disney’s “Freakier Friday” at $9.2 million.
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