Netflix signs carbon credit deal with Aff, a leading on-line broadcasting service provider, to reduce its environmental impact.

Netflix has signed a deal with Aff to purchase carbon credits. The deal will help Netflix offset its carbon emissions. Netflix is a leading on-line broadcasting service with over 302 million subscriptions at the end of 2024. The company distributes its net sales geographically across the United States, Canada, Europe, Latin America, and Asia/Pacific.

Netflix, a leading online broadcasting service with over 302 million subscriptions at the end of 2024, has signed a 15-year contract to purchase verified carbon credits produced through the American Forest Foundation's (AFF) Fields & Forests project [1]. This deal will help Netflix offset its carbon emissions, aligning with its sustainability goals.

The Fields & Forests project is an Afforestation, Reforestation, and Revegetation (ARR) carbon project that partners with family landowners to transition underused fields into thriving, working forests. Netflix's investment will launch the first 6,000 acres and expand the project across the U.S. South, providing additional revenue streams to rural landowners while planting trees to combat climate change.

John Ringer, Senior Director of Project Finance and Environmental Markets at AFF, stated, "Netflix's partnership shows what's possible when business and nature come together. With the right investment and science, natural climate solutions can be both a powerful and credible tool to address our most pressing conservation challenges" [1].

Netflix's investment is critical for the early-stage financing of the Fields & Forests project. The company provided milestone prepayments, tying upfront financial support to key milestones such as acres enrolled. This innovative financing approach ensures robust financial and technical resources for more landowners.

The project is designed for small-acreage landowners who have historically been locked out of the voluntary carbon market due to high upfront costs and programmatic complexity. AFF pays for and handles all site preparation and tree planting, providing landowners with ongoing technical support and annual payments throughout their 30-year contracts.

By 2032, the Fields & Forests project aims to enroll 75,000 acres, estimated to produce 4.8 million carbon credits and support family landowners across the U.S. South. As of now, the project has enrolled 2,500 acres of family-owned lands, set to plant 1.4 million new trees, and committed $2 million to landowners in the form of direct payments.

Alisha Logue, a Georgia landowner enrolled in F&F, expressed her gratitude, saying, "This land is my only connection to my grandma. And I want it to provide for my daughter as she grows up. Fields & Forests has given me a way to protect and ensure my family's legacy" [1].

This strategic partnership between Netflix and AFF highlights the growing importance of carbon offsetting in corporate sustainability efforts. By investing in natural climate solutions, companies can not only reduce their carbon footprint but also support rural communities and family-owned forests.

References:
[1] https://www.prnewswire.com/news-releases/aff-signs-carbon-credit-deal-with-netflix-302544318.html