KPop Demon Hunters Sing-Along will release on Netflix on August 25, 2025, after a one-weekend-only limited screening event that grossed $18-20 million at the US box office. The film, directed by Maggie Kang and Chris Appelhans, is currently Netflix's most-watched animated film and second most-watched movie overall. It follows a K-pop girl group descended from demon slayers battling a demon rival.
Netflix's animated hit "KPop Demon Hunters," directed by Maggie Kang and Chris Appelhans, has achieved a significant milestone in its theatrical run. The film, which debuted on Netflix in June 2025, has grossed an estimated $18-20 million over a one-weekend-only limited screening event in the United States. This marks Netflix's first No. 1 box-office title, a notable achievement for the streaming giant [1].
The film's success is attributed to its unique blend of K-pop music, vibrant animation, and a compelling storyline that resonates with audiences worldwide. "KPop Demon Hunters" follows a K-pop girl group who also act as demon hunters, battling a rival boy band of supernatural foes. The film's original songs, including tracks by TWICE members, have dominated music charts globally, further fueling its popularity [1].
Despite Netflix's traditional focus on streaming, the company decided to release "KPop Demon Hunters" in theaters for a targeted re-release. This move capitalized on the film's viral momentum and fan-driven demand, amplified by social media buzz. The limited theatrical run, which took place in 1,750 theaters, generated strong per-screen averages and word-of-mouth that propelled ticket sales [1].
Industry analysts view this success as a challenge to the notion that streaming and theaters are mutually exclusive. Netflix's move has sparked speculation that similar hybrid distribution models could become standard for high-performing originals [1].
The film's cultural impact extends beyond the box office. It has elevated K-pop's global influence, turning it into a phenomenon that transcends screens. Fan sentiment on X reflects this excitement, with users rallying around theater showings to "seal the Honmoon" in person, a nod to the film's lore [1].
However, the theatrical foray also invites scrutiny over data transparency. Netflix does not report box-office figures directly, relying on estimates from competitors. Despite this, the film's success signals a potential shift in distribution strategies for years to come [1].
References:
[1] https://www.webpronews.com/netflixs-kpop-demon-hunters-tops-box-office-with-18m-pre-stream-debut/
[2] https://www.marketwatch.com/story/netflix-appears-to-have-its-first-no-1-box-office-hit-with-kpop-demon-hunters-8f03b775
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