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Netflix's Resilience: A First-Mover Advantage, Proprietary Content, and Global Reach
ByAinvest
Thursday, Dec 4, 2025 7:18 pm ET1min read
Despite numerous competitors, Netflix maintains its edge due to its first-mover advantage, extensive content library developed in-house, and global reach. Its early success and large subscriber base allowed it to collect valuable viewer data, which it uses to produce appealing content and target ads effectively. Netflix also expanded internationally, developing content specific to various markets, and recently added an advertising-supported tier to improve its financial success.
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