Netflix Ranks 22nd in Trading Volume as Analysts Bullish on Ad Revenue Growth

Generated by AI AgentAinvest Volume Radar
Tuesday, Jul 15, 2025 7:33 pm ET1min read

On July 15, 2025,

(NFLX) closed at $35.20 billion in trading volume, ranking 22nd in the day's market activity. The stock experienced a slight decline of 0.13%.

Netflix is set to release its second-quarter 2025 financial results on July 17. The company has shown a strong upward trend leading up to this earnings report. Analysts maintain a "Moderate Buy" consensus on the stock, citing strong fundamentals but acknowledging its high valuation. The company's robust growth is expected to accelerate, with management highlighting various initiatives to boost ad-tier revenue and enhance its advertising solutions.

Alicia Reese, a top analyst from Wedbush, reiterated a Buy rating on

stock with a price target of $1,400. She believes that Netflix is well-positioned to accelerate its ad-tier revenue contribution through multiple initiatives, including adding and improving live events and enhancing its advertising solutions. Reese also expects NFLX’s ad revenue to benefit from additional partnerships and a broadening of its content strategy. She anticipates that price hikes will fuel revenue growth in 2025 and that the company’s ad tier will drive top-line growth in 2026. Furthermore, Reese believes that as Netflix expands, its contribution margin can significantly surpass estimates and drive "outsized" free cash flow.

Several other analysts have also reiterated their Buy rating on NFLX stock, expressing confidence about Netflix’s upcoming Q2 results and the company’s growth potential. KeyBanc analyst Justin Patterson increased the price target for Netflix stock to $1,390 from $1,070 and reaffirmed a Buy rating. Patterson expects the company to deliver low-double-digit revenue growth over the medium term and EPS of nearly $40 by 2027, driven by live events, price increases, and an ad ramp. However, he notes that Netflix stock’s strong year-to-date rally could create some volatility as investors await the next hit following the success of recent shows.

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