Netflix Opens First Entertainment Complexes in Dallas and Philadelphia

Netflix is set to open its first two entertainment complexes by the end of the year, with locations in Dallas and Philadelphia. These complexes, known as Netflix House, will offer interactive experiences based on some of the company's most popular shows. The facilities will allow fans to immerse themselves in their favorite series, such as playing a round of "Red Light, Green Light" from Squid Game or running away from a Demogorgon from Stranger Things. Other attractions will include mini-golf courses and experiences tied to shows like Wednesday and One Piece. The attractions will vary by location and will rotate to keep the experience fresh and to promote new hit programs and films.

The entertainment complexes will also feature the Netflix Bites café, which will offer food dishes inspired by the shows. Additionally, there will be plenty of opportunities to purchase Netflix-themed souvenirs. Signups for early access to tickets are already underway on the Netflix House website. The permanent locations are a continuation of the fan experiences Netflix has had touring the country, including a popular Stranger Things drive-thru during the pandemic and a Bridgerton Ball for fans of that show.

According to Netflix CEO Ted Sarandos, the concept of Netflix House is different from traditional theme parks like Disneyland. He envisions it as a place where fans might go a couple of times a month, rather than just once every couple of years. A third location is planned for Las Vegas and is scheduled to open in 2027. This expansion into physical entertainment complexes marks a significant step for Netflix, which has traditionally focused on streaming content. The move is likely aimed at enhancing fan engagement and providing new revenue streams beyond its core subscription-based model.