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KPop Demon Hunters has become the most-watched original movie in Netflix history, surpassing Red Notice. The film's success is an example of the old Hollywood rule "nobody knows anything," as it was a slow burn initially but audiences loved it. The surprise hit is a Netflix trademark, with other unexpected blockbusters this year including A Minecraft Movie and Sinners. Despite having more data than ever, media executives feel uncertain about their audiences due to the volume of competition.

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