Netflix Gains 0.16% Amid 21% Volume Drop Ranks 19th in U.S. Trading Activity as Analysts Boost Targets

On August 7, 2025, Netflix (NFLX) closed with a 0.16% gain, trading at a volume of $3.1 billion, a 21.16% drop from the prior day. The stock ranked 19th in trading activity among U.S. equities.

Analysts from Piper Sandler and New Street Research highlighted renewed confidence in Netflix’s growth trajectory. Piper Sandler reiterated a "Buy" rating with a $1,500 price target, citing a rebound in June viewership driven by new seasons of "Ginny & Georgia," "Squid Game," and "Stranger Things." The firm emphasized the platform’s robust content pipeline for the remainder of 2025, including upcoming releases of "Stranger Things" and "Bridgerton," which are expected to attract new subscribers. New Street Research similarly raised its price target to $1,210 while maintaining a "Neutral" rating, noting Netflix’s revised full-year revenue guidance of $44.8–$45.2 billion and strong ad sales growth. Both reports underscored the expansion of Netflix’s ad-supported business as a key revenue driver.

However, challenges remain. New Street acknowledged stagnant domestic viewing share amid competition from streaming rivals and free content platforms. The firm also highlighted the need for improved engagement per household, which could limit long-term growth potential if not addressed. Despite these concerns, the analysts’ upgraded forecasts reflect optimism about Netflix’s ability to sustain revenue momentum through content innovation and advertising expansion.

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