Netflix's 2.65% Surge Driven by UK Earnings and FIFA Women's World Cup Deal Trading Volume Hits $4.6 Billion Ranks 14th in Market Activity

On August 8, 2025, Netflix (NASDAQ: NFLX) surged 2.65% with a trading volume of $4.6 billion, marking a 48.41% increase from the previous day and ranking 14th in market activity. The stock’s performance was driven by strong operational results from its UK business and a landmark sports rights agreement.

Netflix’s UK division reported a 11% year-on-year revenue rise to £1.85 billion ($2.48 billion) in 2024, fueled by an 11% increase in average paid memberships. The unit also distributed £50 million in interim dividends and expanded its workforce to 263 employees. Despite a decline in operating profit to £43.2 million ($58 million), post-tax profits rose to £47.8 million ($64.1 million). The company emphasized its $6 billion investment in the UK over four years, supporting local production and employment, and reaffirmed its commitment to the market.

A key catalyst for the stock’s rise was Netflix’s acquisition of exclusive rights to broadcast the FIFA Women’s World Cup in Canada for 2027 and 2031, the first such deal in the country. This follows its U.S. rights to the same tournaments, solidifying its expansion into live sports. The agreement aligns with broader efforts to diversify revenue streams, including boxing matches, WWE, and NFL events. The 2027 tournament in Brazil will feature 32 teams, expanding to 48 teams by 2031.

A backtest analysis of Netflix’s stock performance following a 3% intraday surge showed a 56.26% win rate over three days, 60.38% over ten days, and 63.87% over 30 days. The maximum observed return was 6.79% within 30 days, indicating favorable short-to-medium-term momentum after such a rally.