NEON Countdown’s 10th Anniversary Launches Asia’s First Fully On-Chain Blindsale with PLVR

NEON Countdown’s 10th anniversary celebration marks a milestone in event innovation with the launch of Asia’s first fully on-chain “Blindsale” for digital collectible tickets. Partnering with PLVR, the festival introduces NFT-based tickets priced at THB 3,500, verified on the blockchain to eliminate fraud and enable transparent resale royalties. The event, relocating to Rajamangala Stadium in Bangkok, promises a landmark production, including an expanded stage design and surprise international headliners, while leveraging Web3 technology to redefine festival ticketing [1].

The move to Rajamangala Stadium enhances accessibility and accommodates the largest crowd in NEON Countdown’s history. The venue’s central location and improved transit links align with organizers’ goals of creating a more inclusive experience. Blindsale tickets, accessible via PLVR’s platform, function as both entry passes and tradable collectibles, offering holders potential future perks. The sale begins on July 24th at 6PM GMT+7, with dedicated links for Chinese and Singaporean attendees.

NEON Countdown’s collaboration with RaveDAO, a Web3-powered collective focused on social impact and live entertainment, underscores its commitment to innovation. RaveDAO’s expertise in on-chain community engagement and event design contributes to the festival’s mission of fostering meaningful connections and real-world impact. The partnership aims to transform ticket ownership into a symbol of creativity and shared value, extending beyond a single event to cultivate long-term engagement [1].

Quotes from key figures highlight the event’s significance. Renelle, NEON Countdown’s spokesperson, emphasized the alignment with community trust and transparency: “PLVR’s platform mirrors our values—giving fans full ownership of their tickets and transparency” [1]. Marco Zhu, Growth Lead at PLVR, noted the potential of blockchain to enhance fan experiences: “When a ticket becomes a collectible with real value, it changes how people experience and remember a festival” [1].

Key highlights for the anniversary edition include:

- : A special anniversary production with expanded staging and surprise global headliners.

- : Rajamangala Stadium’s central location and larger capacity.

- : NFT tickets ensuring counterfeit-free access and unlocking future perks.

- : A waitlist system for priority updates and reminders.

NEON Countdown, launched in 2014, has established itself as a premier New Year’s Eve event in Bangkok, known for its electronic dance music (EDM) and immersive visuals. The 2025 edition, powered by PLVR’s omnichannel ticketing platform and RaveDAO’s community-driven model, represents a strategic shift toward Web3 integration. This approach not only addresses longstanding issues like ticket scalping but also empowers fans with verifiable ownership and participation in the festival’s ecosystem.

PLVR’s platform, designed for Web3 and Web2 interoperability, enables organizers to manage secondary sales, loyalty programs, and audience data analytics. For NEON Countdown, this translates to a more dynamic relationship with attendees, where tickets evolve from transactional items to lasting digital assets. RaveDAO’s focus on social impact further elevates the event’s purpose, aligning entertainment with community-driven innovation.

Fans are encouraged to join the waitlist via the PLVR platform to secure early access to the Blindsale. The limited-edition tickets, available exclusively online, signal a broader trend of blockchain adoption in the events industry, particularly in Asia. By prioritizing transparency and fan engagement, NEON Countdown’s 10th anniversary sets a precedent for how festivals can leverage technology to enhance both security and user experience.

Source: [1] [title: NEON Countdown’s 10th Anniversary Features Asia’s First Fully On‑Chain Blindsale with PLVR] [url: https://coinmarketcap.com/community/articles/68842fea8db2ba68f65654fa/]