NEOM Wellbeing Expands US Presence with Ulta Beauty Partnership and Appoints Amanda Kahn as General Manager.

NEOM Wellbeing, the UK's #1 wellbeing brand, has expanded its US retail presence to 300 Ulta Beauty stores nationwide. The brand has hired Amanda Kahn as General Manager, United States, and Senior Vice President, to lead growth and innovation in the US market. Kahn brings experience from prestigious beauty and wellness brands, including RéVive Skincare and Laura Geller Beauty. The expansion signals a new chapter for NEOM Wellbeing, as it meets growing demand for wellbeing solutions in the US market.

NEOM Wellbeing, a leading UK-based wellbeing brand, has significantly expanded its U.S. retail footprint by partnering with Ulta Beauty. The brand will now be available in 300 Ulta Beauty stores nationwide, marking a substantial increase in its U.S. presence [1]. This expansion comes as consumers increasingly prioritize wellness in their daily routines, and retailers respond by dedicating more space to wellness products.

NEOM Wellbeing's growth in the U.S. market is further bolstered by the appointment of Amanda Kahn as General Manager, United States, and Senior Vice President. Kahn brings extensive experience in the beauty and wellness industries, having held leadership roles at prominent brands such as RéVive Skincare and Laura Geller Beauty. Her strategic mindset and deep industry expertise are expected to drive NEOM Wellbeing's growth and innovation in the U.S. market [1].

Kahn's appointment underscores NEOM Wellbeing's commitment to deepening its awareness and driving growth in the U.S. market. The brand's collection of products, including body oils, bath foams, sleep mists, and aromatherapy diffusers, is designed to transform everyday moments into powerful acts of self-care. Under Kahn's leadership, NEOM Wellbeing aims to make wellness feel both luxurious and attainable for the modern U.S. consumer [1].

NEOM Wellbeing's expansion into Ulta Beauty follows a period of strong growth in the UK market, where it is known for its 100% natural essential oil blends and science-backed functional fragrances. The brand was founded in 2005 with the mission to bridge the gap between modern wellness needs and luxury self-care. Its targeted collections focus on sleep, stress, mood, and energy, making it a category leader in functional fragrance and therapeutic home and body products [1].

As NEOM Wellbeing continues to grow its footprint across North America, Kahn's leadership will be instrumental in shaping the brand's U.S. narrative and retail strategy. The brand's products are designed to create "mini moments" of wellness throughout the day, helping consumers achieve better sleep, less stress, more energy, and a brighter mood without requiring a total lifestyle overhaul [1].

References:
[1] https://www.prnewswire.com/news-releases/neom-wellbeing-taps-amanda-kahn-to-lead-us-growth-amid-major-ulta-beauty-expansion-302528393.html