NCAA Sues DraftKings Over March Madness Trademark Infringement
ByAinvest
Tuesday, Mar 24, 2026 8:48 am ET1min read
DKNG--
The NCAA has filed a federal lawsuit against DraftKings, alleging trademark infringement tied to the men's and women's basketball tournaments, also known as March Madness. The complaint claims that DraftKings' use of NCAA marks in its advertisements and promotions constitutes infringement. DraftKings is a leading online sportsbook and the case has implications for the sports betting industry.

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