Navigating Portfolio Management Services in India: Myths, Benefits, and Investment Strategies with Sunil Rohokale.

Monday, Aug 11, 2025 11:36 pm ET1min read

Portfolio Management Services (PMS) is a personalized investment service for individual investors, offering tailored portfolios and higher returns than mutual funds. Sunil Rohokale, MD & CEO of ASK Group, discusses myths, minimum investments, benefits, trends, costs, and the role of technology in PMS. He also shares his "Golden Thumb Rule" for smart PMS investing. PMS is becoming more accessible to younger investors, and Rohokale emphasizes the importance of understanding the service and its benefits.

Portfolio Management Services (PMS) have gained significant traction in India, offering individual investors personalized investment strategies with the potential for higher returns than traditional mutual funds. Sunil Rohokale, MD & CEO of ASK Group, recently discussed the intricacies of PMS, debunking myths and highlighting its benefits and trends.

According to Rohokale, PMS is a personalized investment service that tailors portfolios to individual investors' needs and risk tolerance. Unlike mutual funds, which pool investor money into a single fund, PMS allows for customized allocations, providing investors with the flexibility to choose specific stocks, bonds, and other assets. This personalized approach can lead to higher returns, especially for investors with a deep understanding of the markets [1].

One of the common misconceptions about PMS is that it is only accessible to the ultra-rich. Rohokale clarifies that while minimum investments can vary, PMS is increasingly becoming accessible to younger investors. The minimum investment threshold is typically lower compared to mutual funds, making it a viable option for those with smaller portfolios [1].

The benefits of PMS are manifold. Rohokale emphasizes that PMS can help investors build long-term wealth by offering personalized strategies that align with their financial goals. Additionally, PMS can provide tax efficiency and better risk management, as investors can diversify their portfolios more effectively [2].

The role of technology in PMS has been transformative. Advanced algorithms and data analytics enable PMS providers to offer personalized investment strategies that adapt to market conditions and individual investor preferences. This technological integration allows for more efficient wealth management and better investment outcomes [1].

Rohokale also shares his "Golden Thumb Rule" for smart PMS investing. He advises investors to focus on long-term goals rather than short-term market fluctuations. By maintaining a disciplined approach and sticking to a well-defined investment strategy, investors can navigate market volatility and achieve their financial objectives [2].

In conclusion, PMS is a valuable tool for individual investors seeking personalized investment strategies. With the right understanding and guidance, PMS can help investors build long-term wealth and navigate the complexities of the financial markets. As technology continues to evolve, the accessibility and effectiveness of PMS are likely to improve, making it an attractive option for a broader range of investors.

References:
[1] https://m.economictimes.com/markets/expert-view/portfolio-management-services-in-india-myths-benefits-golden-thumb-rules-with-sunil-rohokale/videoshow/123239757.cms
[2] https://economictimes.indiatimes.com/markets/expert-view/inside-indias-35-lakh-crore-pms-market-with-sunil-rohokale-the-golden-thumb-rule/videoshow/123203087.cms

Navigating Portfolio Management Services in India: Myths, Benefits, and Investment Strategies with Sunil Rohokale.

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