Navigating the 'Hermès Game': The Elusive Luxury Handbag

To buy a new Birkin handbag from luxury fashion brand Hermès, customers must be invited by a sales associate. Establishing a relationship with an associate, dressing well in Hermès clothing, demonstrating knowledge of the Birkin bag, and establishing a purchasing history are key steps. The amount needed to be spent to be invited is not clear, but it is likely thousands of dollars. Online purchases do not count toward establishing a purchase history.