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Nautilus shares surge 17.63% after-hours as Lincoln unveils 2026 Black Label Northern Lights-themed interior.
ByAinvest
Tuesday, Nov 18, 2025 4:35 pm ET1min read
Nautilus surged 17.63% in after-hours trading following Lincoln's announcement of a new 2026 Nautilus Black Label interior inspired by the Northern Lights. The Aurora Polaris-themed design, featuring handcrafted Allura Blue leather, Radiant Copper piping, and bespoke materials, reinforces Lincoln’s luxury positioning. The company highlighted the theme as part of its seven Black Label offerings, with the trim accounting for 11% of U.S. sales year-to-date. This product innovation, emphasizing premium customization and brand differentiation, likely drove investor optimism. The recall of 2024 models (Reason 2) and unrelated news about a ship seizure (Reason 4) were deemed insufficient to offset the positive impact of the luxury-focused announcement.
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