Natural Health Trends shares surge 31.33% intraday after announcing $1.5M annualized savings restructuring plan by mid-2026.

Natural Health Trends Corp (NASDAQ:NHTC) surged 31.33% intraday following the announcement of a major restructuring plan and strategic initiatives. The company outlined $1.5 million in annualized cost savings by mid-2026 through workforce optimization, facility lease reductions, and operational efficiency. These measures free resources for investments in AI-driven marketing tools, a member interface suite, and new product launches, including a pre-launched Korean skincare line. The restructuring, aimed at mitigating tariff risks and reducing costs by relocating U.S. manufacturing closer to Asia, was highlighted as a catalyst for long-term growth. Despite Q3 net sales declining 11% and an operating loss, the market responded positively to the cost-cutting roadmap and innovation focus, viewing them as pivotal for reversing performance trends and enhancing profitability.