Natural Health Trends shares surge 14.02% after-hours on restructuring plan targeting $1.5M annual savings and Asia manufacturing shift.

Natural Health Trends Corp (NHTC) surged 14.02% in after-hours trading following its Q3 2025 earnings call, which highlighted a strategic restructuring plan targeting $1.5 million in annualized savings by mid-2026. The company announced cost-cutting measures, including workforce optimization and facility lease reductions, alongside investments in AI-driven marketing tools and a new Korean skincare line, Suvia, pre-launched in Hong Kong. These initiatives, aimed at mitigating tariff risks and enhancing operational efficiency, were perceived as positive steps to drive long-term growth despite a 11% sales decline and operating losses in the quarter. The restructuring and product innovations likely outweighed near-term financial weaknesses, boosting investor confidence in the company’s strategic direction and cost management.