Nationwide RV and Resorts’ Utah Resort Acquisition: A Strategic Bet on Utah’s Tourism Boom

In a move to capitalize on Utah’s surging tourism economy, Nationwide RV and Resorts, Inc. (OTC:NWRV) acquired the luxury glamping resort Bryce Glamp and Camp near Bryce Canyon for $3.6 million in May 2025. This acquisition positions the company to leverage one of the U.S.’s most visited natural wonders, while expanding its portfolio of premium outdoor accommodations. Below is an analysis of the deal’s strategic rationale, financial implications, and risks.

Strategic Rationale: Location, Performance, and Market Demand

The resort’s acquisition is underpinned by two critical factors: its location and proven financial performance. Bryce Canyon National Park attracts over two million annual visitors, and the resort itself reported 90% occupancy in April 2025 and over $1 million in 2024 revenue, signaling strong demand for high-end outdoor lodging. By acquiring this asset, Nationwide RV gains direct exposure to Utah’s tourism economy, which is growing faster than the national average.

The resort’s “Luxury Outdoor” positioning aligns with a broader industry trend: affluent travelers increasingly seek unique, nature-focused experiences. Nationwide’s subsidiary, Nationwide Property Partners, Inc., specializes in real estate acquisitions, suggesting the parent company may use its operational expertise to optimize the property’s revenue streams.

Financial Considerations: A Low-Cost Entry with High Upside?

The $3.6 million purchase price represents a relatively low capital commitment for Nationwide RV, especially given the resort’s strong performance metrics. While the funding source remains unspecified, the transaction likely draws from the company’s existing capital reserves or subsidiary resources. Notably, the resort’s 90% occupancy and $1 million+ annual revenue suggest it could generate a payback period of under five years, assuming stable occupancy and pricing.

However, the deal’s financial upside hinges on Nationwide’s ability to execute its growth initiatives. The resort plans to:
- Expand RV site capacity by 40% to target high-income, long-stay visitors.
- Launch a mobile app with loyalty programs to boost repeat bookings.
- Introduce winter tourism packages (currently 15% of revenue) to reduce seasonality.
- Develop sustainability initiatives like solar energy to cut costs and attract eco-conscious travelers.

These strategies aim to increase average daily rates (ADR) and occupancy, particularly during off-peak seasons. For instance, the winter tourism expansion could lift annual revenue by $1.2 million by 2025 through new packages and equipment rentals.

Risks and Challenges

While the acquisition appears strategically sound, risks remain:
1. Dependence on Tourism Fluctuations: Utah’s tourism economy is sensitive to macroeconomic factors like fuel prices and discretionary spending. A downturn could pressure occupancy and ADR.
2. Execution Risks: The resort’s initiatives—such as the mobile app and winter packages—are unproven. Delays or poor adoption could limit revenue growth.
3. Competitive Landscape: Utah’s RV and glamping market is crowded, with established players like KOA and independent operators. Nationwide must differentiate itself through amenities and branding.

Conclusion: A Prudent Investment in a High-Growth Market

Nationwide RV’s acquisition of Bryce Glamp and Camp is a calculated move to tap into Utah’s thriving tourism sector. The resort’s strong fundamentals—90% peak occupancy, $1 million+ annual revenue, and a prime location—suggest it will contribute meaningfully to the company’s bottom line. With initiatives targeting year-round occupancy and premium services, the property could deliver a 12%+ annual ROI by 2030, assuming management executes its growth plans.

Investors should monitor key metrics: the resort’s winter season performance, mobile app adoption rates, and occupancy trends. While risks exist, the $3.6 million price tag represents a low-risk entry into a high-demand market. For NWRV shareholders, this acquisition reinforces the company’s focus on high-margin, experience-driven tourism, positioning it to benefit as travelers increasingly seek outdoor escapes.

In a sector where location is king, Nationwide has secured a crown jewel—one that could pay dividends for years to come.