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National Ice Cream Day 2025, celebrated on July 20, offers a plethora of discounts and freebies for ice cream enthusiasts across the country. This annual event, recognized by the U.S. government since 1984, has become a significant marketing tool for ice cream shops and retailers, providing ample opportunities for customers to indulge in their favorite frozen treats.
Baskin-Robbins is offering Rewards members a $5 discount on orders of $20 or more, encouraging larger purchases and rewarding loyal customers. This promotion is valid from July 20 to July 26, giving customers a week-long window to take advantage of the deal. Marble Slab Creamery is also participating by offering loyalty members a free small ice cream, redeemable within seven days, allowing customers to enjoy other freebies before claiming this one.
Halo Top is providing a unique offer for those with first, middle, or last names matching iconic ice cream brands. These individuals can claim a free pint of Halo Top by visiting HaloTop.com/IceCreamDay. Stop & Shop is giving away free 1.5-quart tubs of its store brand ice cream in 15 classic flavors, with no purchase necessary. Wendy’s is offering a free small Frosty with any purchase made through their app, while Dippin’ Dots is providing a free mini cup of any flavor during a two-hour window at franchise locations.
Jeni’s is introducing a new Sundae Fudge Sauce, a rich chocolate sauce with a hint of sea salt, available for free with any scoop shop order. This promotion not only celebrates National Ice Cream Day but also introduces customers to a new product, enhancing their overall experience. Additionally, Dippin' Dots is offering a free mini cup at 120 participating locations to the first 100 fans, adding an element of exclusivity and urgency to the offer. DashPass members can redeem a $5 discount on a grocery or convenience order of two pints of ice cream, further enhancing the value for frequent users of the service.
Burger King is rewarding its Royal Perks members with a free Soft Serve ice cream with the purchase of $1 or more on July 20th. This promotion is a great way for Burger King to reward its loyal customers and attract new ones during the National Ice Cream Day celebration. Target, Publix, and
are also participating by offering a buy one, get one free deal on Popsicle throughout the National Ice Cream Month. This promotion is a great way for these retailers to attract customers and increase sales during the summer months.Friendly's is offering a scoop of ice cream for 90 cents to non-rewards members, while Fan Club Rewards members can get a free cone or dish of Friendly's signature ice cream on Sunday. This promotion is a great way for Friendly's to reward its loyal customers and attract new ones during the National Ice Cream Day celebration. The variety of offers available, from discounts to free items, ensures that there is something for everyone to enjoy on this special day.
In summary, National Ice Cream Day 2025 is shaping up to be a great opportunity for ice cream lovers to enjoy discounts and freebies from their favorite brands. The promotions offered by various retailers and ice cream shops highlight the importance of customer loyalty and the power of promotions in driving sales. The diverse range of offers ensures that there is something for everyone to enjoy on this special day, making it a delightful occasion for ice cream enthusiasts across the country.

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