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National CineMedia and TransUnion Partner to Bring Cinema into Cross-Channel Attribution
ByAinvest
Monday, Dec 1, 2025 8:04 am ET1min read
National CineMedia and TransUnion partner to bring cinema into cross-channel attribution, integrating NCM's theatrical exposure data into TransUnion's attribution model. This partnership allows advertisers to measure cinema's performance alongside digital, CTV, and social channels, giving them a data-driven view of cinema's contribution to marketing outcomes.
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