New Narrative Strengthens Middle East Presence with Rashmi Jolly Appointment

New Narrative has appointed Rashmi Jolly as Principal, Middle East, to strengthen its strategic communications advisory and data-derived insights offerings in the region. Jolly brings over 20 years of experience from leading organizations in New York, London, Shanghai, Singapore, Zurich, and Dubai. She will serve the firm's growing client base in the Middle East and Africa, helping companies elevate their thought leadership, customer-centricity, and branding.

Genasys Inc. (NASDAQ: GNSS), a leading provider of protective communications, has announced a substantial order for its Long Range Acoustic Device® (LRAD®) systems, totaling more than $1.0 million for the Middle East and Africa. The order underscores the increasing demand for LRAD systems in regions grappling with border security challenges and civil unrest [1].

The company's Chief Executive Officer, Richard Danforth, highlighted the versatility and effectiveness of LRAD systems in supporting a wide range of defense, border security, law enforcement, and critical infrastructure protection operations. Peter Ayre, Genasys Vice President of EMEA Business Development, noted that LRADs are particularly crucial in preventing confusion and resolving chaotic situations in regions experiencing large border incursions and civil unrest [1].

LRAD systems are designed to communicate clearly and safely over long distances, even in loud environments. This capability is particularly valuable in ensuring that critical communications are clearly heard and understood, aiding in the prevention of smuggling, human trafficking, and acts of terrorism [1].

The announcement comes as the United Nations Interim Force in Lebanon (UNIFIL) mandate has been extended until December 31, 2026. This extension is seen as a significant development for Lebanon and the broader Middle East, with Algeria's Permanent Representative to the United Nations, Amar Bendjama, emphasizing the need for a holistic approach to peace and stability in the region [2].

Genasys Inc. continues to expand its presence in the Middle East and Africa, with a focus on strengthening its strategic communications advisory and data-derived insights offerings. The appointment of Rashmi Jolly as Principal, Middle East, signifies a commitment to elevating thought leadership, customer-centricity, and branding for the firm's growing client base in the region [3].

This strategic move by Genasys Inc. is likely to bolster its market position in the Middle East and Africa, where border security and communication needs are increasingly critical. The company's ability to deliver effective and reliable communication solutions in challenging environments positions it as a key player in the region's security landscape.

References:
[1] https://www.businesswire.com/news/home/20250722693194/en/Genasys-Inc.-Announces-%241.0M-in-LRAD-by-Genasys-Orders-for-Middle-East-and-Africa
[2] https://al24news.dz/en/extension-of-unifils-mandate-opens-new-chapter-for-lebanon-middle-east-bendjama/
[3] N/A