Naf Naf Grill CEO Retires, CFO Assumes Interim Role Amidst Competition with Cava

Naf Naf Grill CEO Greg William is retiring, with CFO Grady Metoyer taking over on an interim basis. William will work with Metoyer for two months to ensure a smooth transition and will remain an active board member and investor. Metoyer has over 25 years of experience in the food and beverage industry and has served as CFO for eight years. Naf Naf Grill has experienced both growth and contraction in recent years, with 39 units currently operating.

Naf Naf Middle Eastern Grill, the fast-casual chain specializing in Middle Eastern cuisine, announced today that CEO Greg Willman has decided to retire from his executive role. Willman, who joined Naf Naf in 2019 as its first franchisee, has been instrumental in the brand's growth and national recognition. He will work with the board and interim CEO Grady Metoyer for the next two months to ensure a smooth transition.

Willman's tenure saw Naf Naf achieve significant milestones, including appearances on Fast Casual Magazine's "Movers and Shakers" list in 2021, 2024, and 2025, and a spot on the 2024 Inc. 5000 list of fastest-growing private companies [1]. He will remain an active board member and investor following his retirement.

Grady Metoyer, the current CFO of Naf Naf, will assume the role of interim CEO. With over 25 years of experience in the food and beverage industry, Metoyer has served as CFO for eight years. Prior to Naf Naf, he held executive finance roles at Sysco and its subsidiary SYGMA, as well as Food Brand, LLC, a restaurant company with over 100 fast-casual locations [2]. Metoyer's appointment is seen as a strategic move to ensure continuity and growth for Naf Naf.

Naf Naf Grill has experienced both growth and contraction in recent years. The company's unit count has fluctuated, with 39 units currently operating. The average unit volume (AUV) is around $1 million, with company-operated units averaging $1.2 million in net sales and franchisee stores averaging about $855,000 [2]. Despite these fluctuations, Naf Naf continues to expand, with plans to open non-traditional locations through partnerships like those with Love’s Travel Stops & Country Store.

The retirement of Willman and the appointment of Metoyer as interim CEO signal a shift in leadership at Naf Naf Grill. Metoyer's extensive experience in finance and operations is expected to provide a solid foundation for the brand's future growth. Investors and financial professionals will be watching to see how Metoyer navigates the challenges and opportunities ahead for Naf Naf Grill.

References:
[1] https://www.prnewswire.com/news-releases/naf-naf-middle-eastern-grill-ceo-greg-willman-announces-his-departure-current-cfo-grady-metoyer-will-take-over-on-an-interim-basis-302504306.html
[2] https://www.restaurantdive.com/news/naf-naf-middle-eastern-grill-ceo-retirement/752972/