MySize Appoints Borja Cembrero Saralegui as Chief Growth Officer.

MySize, a global leader in AI-driven sizing solutions and omnichannel e-commerce platforms, has appointed Borja Cembrero Saralegui as Chief Growth Officer. Cembrero brings a proven track record in fashion-tech innovation, strategic growth, and AI deployment in retail. As co-founder and CEO of Naiz Fit, he scaled AI-powered sizing technology across 18 countries for global brands like Desigual and Canali. In his new role, Cembrero will lead MySize's international expansion strategy and drive innovation across AI-powered retail solutions.

MySize, Inc. (NASDAQ: MYSZ), a leading provider of AI-driven sizing solutions and omnichannel e-commerce platforms, has appointed Borja Cembrero Saralegui as Chief Growth Officer (CGO). This strategic appointment comes at a critical juncture for the company as it seeks to accelerate its global expansion and enhance its circular fashion strategy [1].

Cembrero, who served as co-founder and CEO of Naiz Fit before its acquisition by MySize in 2022, brings a wealth of experience in fashion-tech innovation, strategic growth, and AI deployment in retail. Under his leadership, Naiz Fit successfully scaled its AI-powered sizing technology across 18 countries, helping global brands like Desigual and Canali reduce return rates, boost conversion, and deliver personalized shopping experiences [1].

In his new role as CGO, Cembrero will spearhead MySize's international expansion strategy, oversee potential partnership and M&A opportunities, and reinforce the company's position as a category leader in AI-powered fashion and retail solutions. His appointment follows recent breakthroughs in virtual try-on technology, size personalization, and the integration of smart data platforms, as well as MySize's entry into the circular fashion segment through its acquisition of Percentil, a leading managed marketplace for second-hand fashion [1].

Ronen Luzon, Founder and CEO of MySize, expressed his enthusiasm about the appointment, stating, "Borja is a proven innovator who has already demonstrated the commercial value of AI in fashion retail. With his leadership, we are doubling down on strategic growth, M&A, and scaling our circular fashion strategy with Percentil. I encourage investors to follow MySize closely—we're just getting started" [1].

Cembrero will also lead the development of growth-focused initiatives across MySize's SaaS portfolio and digital retail platforms, ensuring continued innovation and agility in evolving markets. His appointment underscores MySize's commitment to leveraging cutting-edge technology to redefine the fashion industry's online and offline experiences [1].

References:
[1] https://www.prnewswire.com/news-releases/mysize-inc-appointed-borja-cembrero-saralegui-as-chief-growth-officer-to-accelerate-global-expansion-and-circular-fashion-strategy-302468434.html