Myntra's End of Reason Sale Sees 2X Order Spike, Gen Z and Non-Metros Drive Demand

Myntra's 22nd End of Reason Sale saw orders double versus business-as-usual levels, with half of orders coming from non-metro areas. Shoppers from Tier 2 and beyond played a crucial role, contributing to high demand for ethnic wear, beauty essentials, and sportswear. International brands in non-metros saw a four-times spike in demand, while wearables recorded a 17-times spike. The company's Gen Z-focused proposition also saw an 18× growth over BAU.

Myntra's 22nd End of Reason Sale, held from June 1 to June 17, 2025, showcased a significant surge in sales, with orders doubling compared to typical business-as-usual levels. This event, which offers a wide range of products from over 5,000 global and domestic brands, saw a notable increase in demand from non-metro areas, particularly Tier 2 and beyond. According to Myntra, half of the orders during the sale originated from these regions, highlighting the growing potential of the non-metro market [NUMBER: 1].

The sale saw a four-times spike in demand for international brands in non-metro areas and a 17-times spike in wearables. This indicates a strong interest in diverse product categories among consumers in these regions. Additionally, the company's Gen Z-focused proposition experienced an 18-times growth over business-as-usual levels, demonstrating the increasing influence of younger consumers on e-commerce trends [NUMBER: 1].

The event's success can be attributed to Myntra's extensive product range, which includes fashion, lifestyle, beauty, and accessories. The company's frequent sales and festive promotions, such as the Big Fashion Festival and End of Reason Sale, cater to a broad audience, making it an attractive platform for affiliate marketers. Myntra's high mobile app usage also contributes to better conversions, as users can easily browse and purchase products on-the-go [NUMBER: 1].

The surge in demand from non-metro areas suggests a shift in consumer behavior, with a growing number of shoppers in these regions embracing online shopping. This trend is likely driven by the convenience and accessibility of e-commerce platforms, as well as the increasing availability of internet services in non-metro areas. Furthermore, the success of the sale indicates that consumers in these regions are willing to invest in a variety of product categories, from ethnic wear to beauty essentials and sportswear.

In conclusion, Myntra's 22nd End of Reason Sale provides valuable insights into the future of e-commerce, particularly in the Indian market. The event's success highlights the growing potential of non-metro markets and the importance of catering to diverse consumer segments. As e-commerce continues to evolve, it will be essential for companies to adapt to these changing trends and capitalize on new opportunities.

References
1. [NUMBER: 1] https://www.cuelinks.com/blog/best-fashion-affiliate-programs-india/