Myntra Expands Globally, Enters Singapore Market

Myntra, an e-commerce platform, has launched Myntra Global and entered the Singaporean market to tap into the 6.5 lakh Indian diaspora. The platform has already seen notable organic traffic from Singapore and aims to enable Myntra Global to tap into new customer segments and build stronger international brand affinity. Myntra Global will offer third-party cross-border logistics services for average delivery times of 4-7 days.

Fashion and lifestyle e-commerce platform Myntra has expanded its global footprint by entering the Singaporean market with the launch of Myntra Global. The move is part of the company's broader growth strategy, aimed at tapping into new customer segments and strengthening its international brand presence [1].

Myntra Global, set to launch in Singapore, is specifically targeted at the Indian diaspora, with around 650,000 Indians living in the Lion City. The platform has already observed notable organic interest, with approximately 30,000 Singaporean users visiting its existing platform monthly [1].

The Myntra Global website will showcase a curated selection of over 35,000 styles from more than 100 Indian brands, spanning categories such as apparel, footwear, home decor, and accessories. Brands featured include Aurelia, Global Desi, The Label Life, House of Pataudi, Anouk, Bombay Dyeing, Rare Rabbit, and Nasher Miles [1].

Orders placed on Myntra Global will be shipped from India and delivered within an average of 4-7 days, supported by third-party cross-border logistics services. This initiative is expected to enhance Myntra's reach and cater to the unique fashion needs of the Indian diaspora [1].

Founded in 2007 and now part of the Flipkart Group, owned by Walmart, Myntra has over 70 million monthly active users and a catalogue of more than 3.9 million styles from over 9,700 brands [1].

References:
[1] https://www.business-standard.com/companies/news/myntra-goes-global-with-singapore-launch-targets-indian-diaspora-125051900620_1.html