My Food Bag Insiders' NZ$1.61m Bet: Bullish or Foolish?

Investors in My Food Bag Group (MFB) are watching with keen interest as insiders place bullish bets worth NZ$1.61 million. Since late 2023, insiders have been snapping up shares, with Cecilia Robinson, an individual insider, accounting for the majority of these transactions (NZ$702,358). Antony Carter and Mark Powell also made significant purchases, totaling NZ$431,700 and NZ$91,700, respectively. This trend suggests growing confidence among insiders in the company's future prospects.




MFB, New Zealand's longest-standing meal-kit provider, has delivered over 84 million meals since 2013, operating in the $37 billion New Zealand retail food sector. The company's extensive database, high brand awareness, and nationwide coverage provide a strong platform for growth in the fast-growing online food delivery market. Additionally, MFB's entry into the ready-made meal category with MADE further boosts its growth potential. With such a robust business outlook, it's no surprise that insiders are bullish on MFB's shares.



However, investors should also consider other factors when evaluating MFB's stock. Despite being New Zealand's longest-standing meal-kit provider, the company operates in a crowded space with competitors like HelloFresh and Good Taste. MFB's revenue growth has been slowing, with a 3.1% increase in FY2022 compared to 17.2% in FY2021. Additionally, the company's EBITDA margin has been declining, reaching 7.6% in FY2022 from 11.1% in FY2021.

Insider buying activities can be an indicator of management's optimism, but they do not guarantee future stock performance. Investors should weigh the positive sentiment from insider trading against the company's financial performance and market position when evaluating MFB's stock.

In conclusion, while MFB insiders' bullish bets suggest a positive outlook on the company's future, investors should also consider the company's competitive landscape, revenue growth, and declining EBITDA margins. A balanced and analytical approach to investing is crucial when evaluating market trends and making investment decisions.