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Elon Musk has confirmed the existence of a new initiative under his artificial intelligence (AI) venture, xAI, which he described as a “purely AI software company” named “Macrohard.” In a series of posts on X, formerly known as Twitter, Musk emphasized that the project is not merely a joke, but a legitimate endeavor aimed at creating a software enterprise entirely powered by AI. He noted that because software companies like
do not produce physical hardware, it is theoretically possible to simulate them entirely using AI systems [1].According to Musk, the concept involves deploying hundreds of specialized AI agents that can perform tasks such as coding, design, and even management within a simulated software company. He shared that the agents would work collaboratively in virtual environments to emulate human interaction with software until the results are optimal. The venture aligns with xAI’s broader mission to push the boundaries of AI capabilities, with Musk suggesting that the “Macrohard” project is a significant challenge, though one that the team is prepared to tackle [2].
The name “Macrohard” appears to be a deliberate play on Microsoft, with Musk previously stating on X that “Macrohard >> Microsoft,” a clear statement of intent. The project also appears to be closely linked to xAI’s larger infrastructure, including the Colossus 2 supercomputer project based in Memphis. Musk has confirmed that xAI is acquiring millions of
GPUs to support the computational demands of the initiative, placing it in direct competition with tech giants like OpenAI and in the high-stakes race for AI computing power [3].Trademark filings with the United States Patent and Trademark Office also indicate that xAI has registered the “Macrohard” name, covering a range of AI-related goods and services. These include downloadable software for AI-generated speech, text, and even AI-assisted video game design. The filings further suggest that the company is preparing for a structured launch, with a focus on leveraging AI for creative and development tasks [1].
Despite the ambitious scope, xAI has not released detailed technical information or timelines regarding the development of Macrohard. A spokesperson for xAI did not respond to requests for comment, and no official roadmap has been publicly shared. However, Musk has repeatedly emphasized that the project is part of a broader long-term strategy that includes simultaneous advancements in AI, robotics, and autonomous systems across his various companies [2].
The announcement comes at a time when Musk is increasingly focusing on AI and robotics across his enterprises, including urging
to deepen its investments in xAI. During a 2024 earnings call, he described Tesla not merely as an automotive company, but as an “AI robotics company,” highlighting the growing intersection between AI and traditional industry sectors [2].Source: [1] Elon Musk's xAI is building a “purely AI software company called Macrohard” (https://www.theverge.com/x-ai/764526/elon-musks-xai-is-building-a-purely-ai-software-company-called-macrohard) [2] Elon Musk says he wants to 'simulate' software companies like Microsoft using only artificial intelligence (https://www.businessinsider.com/elon-musk-recreate-microsoft-software-companies-macrohard-with-ai-2025-8) [3] Elon Musk takes aim at Bill Gates' Microsoft with new AI venture called "Macrohard" (https://www.teslarati.com/elon-musk-targets-bill-gates-microsoft-new-ai-venture-macrohard/)

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