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Murano Global Investment Corporation, a US-listed company, has announced a significant strategic shift by establishing a
(BTC) reserve. The company, which is primarily engaged in real estate development and the operation of Mexican hotel resorts, aims to leverage its operational cash flow, real estate assets, and capital market financing to build a robust Bitcoin reserve. This move is designed to unlock capital that has been traditionally tied up in real estate development, thereby improving capital efficiency and enhancing balance sheet liquidity. The ultimate goal is to create better returns for shareholders.As part of this new strategy, Murano has already made its first Bitcoin purchase, acquiring 21 Bitcoins. The company plans to continue accumulating Bitcoin as part of its reserve program. The upgraded strategy includes several key components. Firstly, Murano is considering accepting Bitcoin payments and launching a Bitcoin reward program for its hotel operations. Secondly, the company is exploring post-sale leaseback transactions for its real estate assets to increase liquidity for Bitcoin investments. Additionally, Murano has signed a Strategic Equity Purchase Agreement (SEPA) with Yorkville, with the potential to raise up to $5 billion. The funds raised through this agreement will be primarily allocated for Bitcoin investments. This strategic move underscores Murano's commitment to integrating Bitcoin into its financial strategy, aiming to capitalize on the growing acceptance and value of cryptocurrencies in the global market.

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