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Murano Global Investments Plc has announced a significant enhancement to its core strategy, focusing on building a robust
(BTC) Treasury. The company, which operates in the real estate and hospitality sectors, aims to leverage its operating cash flows, substantial real estate holdings, and access to capital markets to accumulate a large BTC stack over time. This initiative is designed to accelerate the release of long-term capital locked in real estate development, thereby driving greater capital efficiency, unlocking balance sheet liquidity, and generating improved yield for shareholders.As part of this strategy, Murano has already purchased 21 Bitcoins and has joined "Bitcoin for Corporations," an industry alliance backed by BTC Inc and Michael Saylor’s Strategy. This alliance is focused on accelerating the corporate adoption of Bitcoin. Murano's Founder, Chairman, and CEO, Elias Sacal, expressed excitement about the initiative, highlighting Bitcoin's potential for long-term growth and its role in strengthening the company's balance sheet against inflation and systemic risk.
The company's enhanced model includes several key components. In its hospitality operations, Murano is exploring new initiatives such as accepting BTC as a payment method and implementing Bitcoin reward programs. In real estate, the company may consider opportunistic sale-leaseback transactions to increase liquidity and fund additional BTC investments. Murano has also entered into a Standby Equity Purchase Agreement (SEPA) with Yorkville, allowing for up to $500 million in proceeds to be used for general corporate purposes, primarily for investing in BTC. The company intends to expand its existing BTC portfolio to create a robust stack over time.
Cohen & Company Capital Markets, a division of Cohen & Company Securities, is acting as the exclusive financial and strategic advisor to Murano on its Bitcoin Treasury initiative. This strategic move aligns with Murano's goal of becoming a major BTC holder and leveraging the transformative potential of Bitcoin to enhance its overall corporate strategy.

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