MSNBC to Rebrand as MS NOW

MSNBC is rebranding as MS NOW, dropping its peacock logo, and changing its name in a spinoff from Comcast NBCUniversal. The left-leaning cable network will now be known as My Source News Opinion World. Staffers were informed of the change on Monday. The rebranding is part of a larger shift for the network.

MSNBC, a prominent left-leaning cable news network, is undergoing a significant transformation. The network, a subsidiary of Comcast NBCUniversal, is rebranding as "MS NOW" and changing its name to "My Source News Opinion World." This move, announced on Monday, is part of a larger strategic shift for the network [1].

The rebranding comes amidst a broader industry trend where traditional media outlets are reevaluating their approaches to journalism and audience engagement. Rachel Maddow, a prominent figure in the news industry, has been quietly assembling a team and drafting a manifesto for a new news platform that aims to provide unfiltered facts and fearless reporting, potentially challenging the status quo of legacy media [1].

Meanwhile, Comcast, the parent company of MSNBC, is facing its own challenges. The telecom and media conglomerate has reported record losses of broadband subscribers, with over half a million accounts lost in the past three quarters. This decline is attributed to increased competition from other telecom providers and the end of pandemic-related federal subsidies for low-income customers [2].

The crypto market, another sector of interest, has been experiencing significant volatility. Over $126 million was liquidated in just an hour, with a substantial portion coming from long positions. The market is also witnessing the formal conclusion of the Ripple vs. SEC lawsuit, where Ripple agreed to pay a penalty of $125 million. Additionally, there are concerns about Bitcoin centralization due to developments like Foundry USA's block spree [3].

In the context of these changes, MSNBC's rebranding can be seen as a strategic move to adapt to evolving viewer preferences and market dynamics. The network's new name and identity aim to differentiate it from its predecessors, potentially attracting a new audience and redefining its role in the cable news landscape.

References:

[1] https://www.facebook.com/XDiv.HD/posts/media-earthquake-rachel-maddow-quietly-launches-the-newsroom-msnbc-never-had-the/1161128979386139/

[2] https://news.bloomberglaw.com/tech-and-telecom-law/comcast-gets-serious-about-customer-losses-a-long-fight-looms

[3] https://coinmarketcap.com/community/articles/68a2e80146c6e92fc770a6e5/