MrBeast to Launch Phone Company, Expand Brand with Fintech and Gaming Ventures

MrBeast, a 27-year-old popular YouTuber, is reportedly launching his own phone company, which will use existing networks from major carriers like AT&T, T-Mobile, and Verizon. The MVNO strategy aims to offer affordable rates and good service without the high costs of building a mobile network. This venture is part of MrBeast's broader strategy to expand his brand, which includes food companies Feastables and Lunchly, as well as a toy line. The phone company could help his business reach profitability, as his media business, including his YouTube channel and reality competition show, lost nearly $80 million last year.

MrBeast, the renowned YouTuber, is reportedly launching his own mobile phone company, leveraging the MVNO (Mobile Virtual Network Operator) model to offer affordable rates and quality service. This venture is part of a broader strategy to expand his brand, which includes food companies Feastables and Lunchly, as well as a toy line. The phone company could help MrBeast achieve profitability, given his media business's significant losses last year.

According to a leaked investor deck from early 2025, MrBeast plans to launch his mobile service in 2026. The MVNO model allows MrBeast to partner with major carriers like AT&T, T-Mobile, and Verizon, avoiding the high costs associated with building a mobile network from scratch. This strategy has proven successful for other celebrities, such as Ryan Reynolds, who sold Mint Mobile to T-Mobile for up to $1.35 billion in 2023 [1].

MrBeast's YouTube channel boasts over 400 million subscribers, indicating significant market potential. By converting a small percentage of these fans into paying mobile customers, MrBeast could establish a competitive business. The key to success, according to MVNO consultant Alex Besen, is focusing on marketing and sales while outsourcing tasks like billing and customer service to a third party [1].

The leaked deck also suggests that MrBeast is exploring other industry ventures, such as fintech and mobile games, to further diversify his brand. This push for financial discipline, as seen in the company's efforts to cut back on media spend and become profitable, aligns with MrBeast's strategic expansion plans.

In addition to his mobile venture, MrBeast's partnership with T-Mobile on a marketing campaign underscores his ability to leverage existing networks. T-Mobile's turnkey solution for MVNOs streamlines the process, making it a feasible option for MrBeast to launch his mobile service.

While MrBeast's move into the mobile industry may seem like a significant leap, it is part of a larger push to diversify his brand beyond media. This strategic move could help MrBeast achieve profitability, given the substantial losses incurred by his media business last year.

References:
[1] https://africa.businessinsider.com/news/mrbeast-has-plans-for-a-phone-company-in-the-mold-of-ryan-reynolds-mint-mobile/7g5y3zc