Moving iMage Technologies is collaborating with Cherry Lane Theatre to create a state-of-the-art cinema and performing arts venue in New York City. The 60-seat cinema will feature cutting-edge technology, including Barco projection systems, QSC speakers, and an immersive audio system. The venue will also have a full-service restaurant and bar in the lobby. MiT President Francois Godfrey commented that the project is a perfect example of the company's mission to redefine venue innovation.
Title: Moving iMage Technologies Partners with Cherry Lane Theatre to Create State-of-the-Art Venue
Moving iMage Technologies (NYSE American: MITQ) has announced a partnership with New York City's historic Cherry Lane Theatre to transform it into a state-of-the-art 60-seat cinema and performing arts venue. The collaboration, set to open in September 2025, combines Cherry Lane's rich theatrical legacy with cutting-edge technology, offering a premier venue for both film screenings and live performances.
The project includes collaboration with A24, a respected independent entertainment company, to create a premium entertainment space featuring advanced technology installations. The renovation incorporates a motorized Stewart Screen with a QSC speaker system, Barco SP4K-12 laser projector, immersive audio system with APX AuroMax processor, and premium camera systems for live streaming capabilities. Additionally, the venue will include a full-service restaurant and bar in the lobby.
MiT's partnership with Cherry Lane Theatre showcases the company's technical expertise and expands its entertainment venue portfolio with a prestigious client. The 60-seat multipurpose venue demonstrates MiT's ability to execute sophisticated entertainment space transformations that serve dual purposes – both cinema screenings and live performances.
The technical specifications reveal a comprehensive solution featuring premium components including LEA Professional's IoT-enabled amplifiers, immersive audio systems, QSC speakers, Q-Sys control, and Barco projection systems. Particularly noteworthy is MiT's custom engineering approach with a motorized Stewart Screen and QSC Speaker Lift system that transitions between film and performance configurations, showcasing the company's specialized integration capabilities.
The implementation of IAB immersive audio via the APX AuroMax processor positions this venue at the cutting edge of sound technology, while the Barco SP4K-12 laser projector provides high-end visual performance. The addition of premium camera systems for live streaming demonstrates MiT's forward-thinking approach to venue monetization through virtual attendance.
This project with A24 adds a prestigious client to MiT's portfolio and showcases the company's ability to blend technological innovation with cultural preservation in a historic New York venue. The project aligns with emerging entertainment venue trends that emphasize multifunctionality and premium audience experiences across different content formats.
Moving iMage Technologies President and COO, Francois Godfrey, commented, "At MiT, we're committed to redefining venue innovation, and this project with A24 is a perfect example of that mission. A24's groundbreaking films and TV deserve an equally exceptional viewing environment, and we've designed every aspect of this space to deliver an immersive, high-end experience."
References
[1] https://www.stocktitan.net/news/MITQ/moving-i-mage-technologies-partners-with-the-historic-cherry-lane-4ehfpgmq7gif.html
[2] https://www.newsfilecorp.com/release/264784/Moving-iMage-Technologies-Partners-with-the-Historic-Cherry-Lane-Theatre-to-Create-a-StateoftheArt-Cinema-and-Performing-Arts-Venue
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