The Morning Show: Season 4 Release Date, Trailer, Cast, and Where to Stream

The Morning Show Season 4 is set to premiere on Apple TV+ on September 17, 2025. The show, starring Jennifer Aniston and Reese Witherspoon, explores journalistic integrity in an era dominated by deepfakes and corporate manipulation. Marion Cotillard joins the cast, while returning favorites include Billy Crudup, Mark Duplass, and Jon Hamm. The new season will have 10 episodes, with the last one airing on November 19.

Apple TV+ is set to launch the highly anticipated fourth season of "The Morning Show" on September 17, 2025. The drama, which explores the intricacies of journalistic integrity in an era dominated by deepfakes and corporate manipulation, is a fan favorite and has been praised for its ensemble cast and engaging storylines.

The new season, consisting of 10 episodes, will premiere with a single episode followed by weekly Friday releases through November 19. The show, starring Jennifer Aniston and Reese Witherspoon, continues to captivate audiences with its exploration of power struggles and ethical dilemmas within the world of morning television.

One of the key additions to the cast is Academy Award-winning actress Marion Cotillard, who joins the series as Celine Dumont. Cotillard's character is described as a savvy operator from a storied European family, bringing a new dynamic to the established tone of UBN. Her narrative is expected to clash with the existing tone, introducing strategic challenges and a more detached approach to the established personalities within UBN.

The season also welcomes several new faces, including Jeremy Irons as Martin Levy, Alex Levy's father. Irons, known for his roles in "Dungeons & Dragons" and "Reversal of Fortune," adds depth to the character dynamics with his portrayal of a charming, sharp, and deep-thinking father figure.

Additionally, returning favorites include Billy Crudup, Mark Duplass, and Jon Hamm. Their roles will continue to shape the narrative, as the show delves into the aftermath of the UBA-NBN merger and the subsequent changes in the network and character dynamics.

The ensemble cast, which also includes Jennifer Aniston, Reese Witherspoon, and Steve Carell, is set to explore new power struggles and ethical dilemmas in a post-merger world. The show's focus on journalistic integrity and the challenges faced by newsrooms in a polarized America is sure to resonate with audiences and investors alike.

In addition to the new season, Apple TV+ has announced a price increase for its monthly subscription service. Effective August 21, 2025, new subscribers in the United States will have to pay $12.99 per month, up from $9.99. The annual subscription price remains unchanged at $99 per year. This price increase comes amidst reports that Apple is losing more than $1 billion a year on its streaming service [2].

While the financial impact of the price increase is yet to be fully realized, Apple TV+ continues to invest in high-quality original content. The success of "The Morning Show" and other popular series like "Ted Lasso" and "Severance" has solidified Apple's position in the streaming market.

As the fourth season of "The Morning Show" approaches, investors and financial professionals will be watching closely to see how the show's continued success impacts Apple TV+'s subscriber numbers and overall financial performance. The addition of new cast members and the exploration of new storylines promise to keep audiences engaged and eager for the new season.

References:
[1] https://www.hollywoodreporter.com/tv/tv-news/the-morning-show-trailer-season-4-release-1236348773/
[2] https://www.usatoday.com/story/tech/2025/08/21/apple-tv-raises-monthly-subscription-price/85767585007/