Morgan Stanley Sees Crypto Adoption as a Long-Term Journey, Focused on Educating Advisors on Digital Assets Integration.

Morgan Stanley's head of digital asset strategy, Amy Oldenburg, stated that the professional side of the crypto business is still in its infancy, with a massive gap between professional money managers and individual investors. The firm is taking a managed and stepped journey into the space, starting with Bitcoin ETFs, and now exploring additional products like Ethereum or Solana. Oldenburg emphasized the need for education to help financial advisors integrate crypto into traditional asset allocation models.