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Morgan Stanley Plans Cryptocurrency Trading on E*TRADE by 2024

Coin WorldThursday, May 1, 2025 6:29 am ET

1min read

Morgan Stanley is in the process of developing a plan to introduce cryptocurrency trading to its E*TRADE platform. This initiative marks a significant move by a major U.S. bank to facilitate ordinary customers' investment in this asset class, following the easing of regulatory barriers by the Trump administration.

The project is still in its nascent stages, with sources familiar with the matter indicating that morgan stanley aims to launch the service sometime next year. The company is exploring partnerships with one or more established cryptocurrency firms to create a mechanism that allows brokerage clients to buy and sell popular tokens such as Bitcoin and Ethereum.

This development underscores the growing acceptance of cryptocurrencies within the traditional financial sector. By integrating cryptocurrency trading into its E*TRADE platform, Morgan Stanley is positioning itself to cater to the increasing demand from retail investors who are interested in digital assets. This move could potentially attract a new segment of customers who are looking for a trusted and regulated environment to engage in cryptocurrency trading.

The decision to partner with established cryptocurrency firms suggests that Morgan Stanley is taking a cautious approach, leveraging the expertise and infrastructure of companies that have already navigated the complexities of the cryptocurrency market. This strategy could help mitigate risks and ensure a smooth rollout of the service.

Overall, Morgan Stanley's plan to offer cryptocurrency trading through E*TRADE represents a strategic shift towards embracing digital assets. As the regulatory environment continues to evolve, this move could set a precedent for other major financial institutions to follow suit, further integrating cryptocurrencies into the mainstream financial landscape.

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