Morgan Stanley Lowers Prudential Target Price to $113, Maintains Equal Weight Rating.

Morgan Stanley has reduced its target price for Prudential from $117 to $113, maintaining an Equal Weight rating. Analysts forecast an average target price of $114.08, implying a 7.69% upside from the current price of $105.94. The average brokerage recommendation is 2.8, indicating a "Hold" status, while the estimated GF Value in one year is $100.08, suggesting a 5.53% downside.

Morgan Stanley has reduced its target price for Prudential Financial (NYSE:PRU) from $117 to $113, maintaining an Equal Weight rating. The new target price implies a potential upside of 6.88% from the stock's previous close. The brokerage currently has a consensus rating of "Hold" and an average price target of $114.08, indicating a 7.69% upside from the current price of $105.94. The estimated GF Value in one year is $100.08, suggesting a 5.53% downside.

The latest move by Morgan Stanley follows a series of recent changes in analyst ratings and target prices for Prudential Financial. Wall Street Zen downgraded the stock from a "hold" rating to a "sell" rating, while Keefe, Bruyette & Woods, UBS Group, Piper Sandler, and JPMorgan Chase & Co. have all adjusted their target prices. The consensus rating stands at "Hold," with two analysts rating the stock with a sell rating, ten with a hold rating, one with a buy rating, and one with a strong buy rating.

Prudential Financial reported earnings of $3.29 EPS for the quarter, topping analysts' consensus estimates of $3.18 by $0.11. The company's revenue for the quarter was down 38.2% year-over-year. Despite the earnings report, Prudential Financial's stock has seen a decrease in price, trading down $0.22 during the trading hours on Monday, hitting $105.73.

Major shareholder Insurance Co of Ame Prudential bought 1,675,978 shares of the stock in a transaction on Monday, June 16th, at an average price of $28.64 per share. Institutional investors and hedge funds have also recently added to or reduced their stakes in the stock. Allspring Global Investments Holdings LLC, Golden State Wealth Management LLC, Exchange Traded Concepts LLC, Bridgewater Associates LP, and Sound Income Strategies LLC have all increased their positions in Prudential Financial.

Prudential Financial, Inc., provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International Businesses segments.

References:
[1] https://www.marketbeat.com/instant-alerts/prudential-financial-nysepru-price-target-lowered-to-11300-at-morgan-stanley-2025-07-14/
[2] https://www.investing.com/news/analyst-ratings/kraft-heinz-stock-rating-reiterated-at-underweight-by-morgan-stanley-93CH-4133772