Morgan Stanley increases Amazon's stock price target to $300 from $250

Morgan Stanley increases Amazon's stock price target to $300 from $250

Morgan Stanley has significantly upgraded its price target for Amazon.com (AMZN), raising it to $300 from $250. This move represents a substantial increase of 20% from the previous target, indicating a positive outlook on the e-commerce giant's future performance [1].

The investment firm cited a more manageable tariff and geopolitical backdrop as key factors for the price target revision. This comes as trade tensions between the U.S. and China have eased, leading to lower tariffs [2]. The new target reflects a potential 35% upside from Amazon's current price of $222.26, with the stock trading at a P/E ratio of 35.47 and maintaining a GREAT financial health score [1].

Morgan Stanley has also revised its earnings per share (EPS) estimates for Amazon. The 2026 and 2027 EPS forecasts have been raised by 9% and 6% respectively, bringing the 2026 EPS forecast back to $8. This aligns with the firm's projection from the first quarter of 2025 before factoring in potential 145% China tariffs [1].

The analyst firm expressed increased conviction in Amazon Web Services (AWS) acceleration, citing factors including Anthropic, Azure’s generative AI strength, and results from a CIO survey. AWS is expected to benefit from lessening supply constraints and increased contributions from Anthropic [2].

Amazon's recent financial performance and analyst upgrades signal a positive outlook. The company's stock has been the subject of various analyst ratings and price target adjustments, with JPMorgan Chase & Co. reducing its target price to $122.00 with a "neutral" rating, while Bank of America set a "buy" rating with a target price of $144.00 [3]. Despite these changes, the stock has an average rating of "Hold" with a consensus price target of $136.69 [3].

Morgan Stanley's recent financial performance and debt refinancing activities also indicate a proactive approach to financial health. The company reported earnings of $2.60 EPS for the most recent quarter, surpassing analyst consensus estimates, and initiated a share repurchase program, authorizing the buyback of up to $20.00 billion in outstanding shares [3].

Investors should closely monitor these developments and consider the company's overall financial health and analyst sentiment when making investment decisions.

References:
[1] https://www.investing.com/news/analyst-ratings/morgan-stanley-raises-amazon-stock-price-target-to-300-on-lower-tariffs-93CH-4130982
[2] https://www.cnbc.com/2025/07/11/lower-tariffs-can-help-amazon-rally-another-35percent-morgan-stanley-says.html
[3] https://www.marketbeat.com/instant-alerts/filing-nisa-investment-advisors-llc-grows-holdings-in-morgan-stanley-nysems-2025-07-09/