Morgan Stanley Downgrades Novo Nordisk to Underweight, PT to $47 from $59.
ByAinvest
Monday, Sep 29, 2025 7:47 am ET1min read
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The analysts led by Thibault Boutherin at Morgan Stanley have expressed a 75% chance that the trial of semaglutide, the key ingredient in Ozempic and Wegovy, will not reach statistical significance in reducing dementia. This failure is expected to trigger a high single-digit percentage share price decline [1].
Additionally, Morgan Stanley points to declining weekly prescriptions for Ozempic and the growing prescriptions for Eli Lilly's Mounjaro. The analysts also anticipate a 50% cut in price from Medicare Part D for semaglutide and a head-to-head trial of CagriSema versus Lilly's Zepbound that may not show differentiation [1].
The downgrade comes amidst slowing prescription growth in the United States for Novo Nordisk's key diabetes and obesity treatment products, including Wegovy, Ozempic, and Rybelsus. Increased competition within the GLP-1 segment has also been cited as a contributing factor [2].
Novo Nordisk's net sales are primarily driven by diabetes and obesity treatment products, with Europe/Middle East/Africa and the United States being the key markets. The company's revenue breakdown by product family and geographic region reflects its focus on these areas [2].
The downgrade suggests a 14% downside potential from Friday's closing price, with Morgan Stanley's new target of 300 Danish kroner representing the lowest price target on the market [2].
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Morgan Stanley Downgrades Novo Nordisk to Underweight, PT to $47 from $59.
Morgan Stanley has downgraded Novo Nordisk to underweight, setting a new price target of $47, a significant reduction from its previous target of $59. This move follows the investment bank's analysis of the potential failure of Novo Nordisk's Alzheimer's trial and other market concerns [1].The analysts led by Thibault Boutherin at Morgan Stanley have expressed a 75% chance that the trial of semaglutide, the key ingredient in Ozempic and Wegovy, will not reach statistical significance in reducing dementia. This failure is expected to trigger a high single-digit percentage share price decline [1].
Additionally, Morgan Stanley points to declining weekly prescriptions for Ozempic and the growing prescriptions for Eli Lilly's Mounjaro. The analysts also anticipate a 50% cut in price from Medicare Part D for semaglutide and a head-to-head trial of CagriSema versus Lilly's Zepbound that may not show differentiation [1].
The downgrade comes amidst slowing prescription growth in the United States for Novo Nordisk's key diabetes and obesity treatment products, including Wegovy, Ozempic, and Rybelsus. Increased competition within the GLP-1 segment has also been cited as a contributing factor [2].
Novo Nordisk's net sales are primarily driven by diabetes and obesity treatment products, with Europe/Middle East/Africa and the United States being the key markets. The company's revenue breakdown by product family and geographic region reflects its focus on these areas [2].
The downgrade suggests a 14% downside potential from Friday's closing price, with Morgan Stanley's new target of 300 Danish kroner representing the lowest price target on the market [2].

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