Moomoo Foundation’s 2025 Financial Literacy Month: Empowering Investors Through Education and Innovation

The Moomoo Foundation, a subsidiary of Futu Holdings (NASDAQ: FUTU), marked its commitment to financial literacy in 2025 with a slate of initiatives aimed at bridging education gaps, fostering investor confidence, and aligning with global policy priorities. Through partnerships, research, and community-driven programs, the foundation has positioned itself as a critical player in democratizing financial knowledge. Here’s an in-depth look at its efforts and their implications for investors.

Educational Initiatives: Building Foundations for Financial Confidence

The cornerstone of the Moomoo Foundation’s 2025 campaign was its partnership with W!Se (Working in Support of Education), a nonprofit dedicated to financial literacy. At an April ceremony at Touro College in New York, the foundation honored the 100 Best W!Se High Schools Teaching Personal Finance, recognizing institutions whose students excelled in financial literacy certification exams. This event underscored the foundation’s focus on early education:

Complementing this, the foundation hosted seminars in New York and New Jersey, including talks by Justin Zacks, its VP of Strategy, on stock market fundamentals and equity trading. These sessions targeted both students and individual investors, aiming to demystify trading and promote informed decision-making.

Survey Insights: Challenges and Opportunities in Investor Behavior

A survey of 1,200 North American users conducted by Moomoo revealed a mixed landscape of financial health. While 62% reported improved savings habits and stock market engagement compared to 2024, significant barriers persisted. Low income, rising housing costs, and economic uncertainty—such as tariff policies and a potential slowdown—were cited as major concerns. Canadian users, meanwhile, prioritized monitoring geopolitical developments to adjust investment strategies.

The data suggests a clear opportunity for platforms like Moomoo to offer tailored tools and resources. For instance, could highlight how macroeconomic trends influence user behavior.

Partnerships and Policy Alignment: Expanding Reach

The foundation’s collaborations extended beyond academia. It partnered with Nasdaq and federal agencies like the CFPB (Consumer Financial Protection Bureau) and FDIC to amplify outreach. For example, its integration of the CFPB’s Money Smart for Older Adults program reflects a strategic focus on vulnerable demographics.

Public events, such as a Nasdaq celebration in April 2025, also showcased Moomoo’s role as a commission-free trading platform. These efforts align with the White House’s recognition of April as Financial Literacy Month, emphasizing shared goals of financial inclusion.

Global Ambitions and Digital Engagement

The Moomoo Foundation’s outreach went beyond North America. Its “Take Charge of Your Trading” campaign and social media engagement (e.g., Instagram collaborations with NYU’s Economics Society) highlighted its global aspirations. By leveraging digital platforms, the foundation aims to attract a younger, tech-savvy audience while addressing regional disparities in financial literacy.

Conclusion: A Strategic Play for Long-Term Growth

The Moomoo Foundation’s 2025 initiatives reflect a deliberate strategy to enhance its brand equity and user base. By addressing education gaps and aligning with regulatory priorities, it strengthens its position as a trusted partner in financial democratization.

The foundation’s success is mirrored in Futu Holdings’ stock performance: . While external factors influence stock trends, the foundation’s proactive approach to education and community engagement could contribute to sustained user growth.

Critically, the survey’s findings—such as the 62% increase in user savings—suggest tangible outcomes from these efforts. Yet challenges like housing costs and economic uncertainty remain unresolved. As the foundation scales its programs, its ability to adapt to these barriers will determine its long-term impact. For investors, the Moomoo Foundation’s initiatives signal a commitment to fostering a financially literate, empowered user base—a key driver of Futu Holdings’ growth in a competitive fintech landscape.