Moo Deng Crypto Plunges 18% as Meme Coin Hype Fades

Moo Deng crypto, the token inspired by the viral Thai pygmy hippo, has plunged nearly 18% in the past 24 hours, marking its steepest decline since its meteoric rise in May 2025. The token, which surged 645% following its listing on Binance Alpha in early May, has since struggled to maintain momentum, now trading at $0.18—a 71% discount from its all-time high of $0.68 [1]. The recent drop has pushed its market cap to $191,449, a 16% decrease, while daily trading volume fell 9.4%, signaling waning market activity [1].

The token’s decline mirrors broader trends in meme coin markets, where hype and virality often drive short-term gains but fail to sustain long-term value. Moo Deng crypto’s price surged to $0.32 in May but has since been unable to reclaim its previous highs. A brief rally to $0.24 on July 23 proved fleeting, with the token unable to consolidate above critical resistance levels. Analysts note that the absence of sustained social media buzz and reduced trading activity has eroded confidence, particularly after early investors began locking in profits post-Binance listing [1].

The token’s fortunes are closely tied to the viral popularity of its namesake, Moo Deng, a pygmy hippo at Thailand’s Khao Kheow Open Zoo. The animal’s online fame, fueled by her playful antics and pink skin, initially drove widespread adoption of the token. However, as the meme’s virality has waned, so too has investor enthusiasm. The zoo, which saw visitor numbers double to 6,000 per day following Moo Deng’s rise to fame, had previously projected that the hippo could generate over $6.13 million by year-end [1]. While the token’s decline does not directly impact the zoo’s revenue, it highlights the precarious nature of meme-based assets.

Market participants remain divided on whether Moo Deng crypto can stage a recovery. A new listing or major market event could theoretically rekindle interest, though analysts caution that the token’s reliance on speculative trading makes such outcomes uncertain. At present, the asset sits near its 30-day low, with no clear catalysts to drive renewed momentum. The broader crypto market context suggests that meme coins remain volatile and highly susceptible to sentiment shifts. Moo Deng crypto’s performance underscores the risks of investing in assets primarily driven by viral trends, where sustainability is rarely guaranteed [1].

Source: [1] [Down 18%, why is Moo Deng crypto crashing again?](https://crypto.news/down-18-why-is-moo-deng-crypto-crashing-again/)