Monster Beverage Surges 0.70% on Sugar Reduction Strategy Ranks 385th in $260M Turnover Amid Strategic Shift

Monster Beverage Corp (NASDAQ: MNST) rose 0.70% on Sept. 24, with a trading volume of $260 million, ranking 385th in total turnover among U.S. equities. The stock's performance followed a strategic shift in its core product lineup, as the company announced the phased removal of two high-sugar energy drink variants from select retail channels. This decision aims to align with evolving consumer preferences toward lower-sugar alternatives while maintaining premium pricing for its flagship Monster Energy brand. The move comes amid rising regulatory scrutiny on sugar content in beverage sectors, particularly in key markets like California and New York.

Analysts noted the stock's resilience despite broader market volatility, with institutional buyers accounting for over 60% of the day's volume. The company's recent earnings report highlighted a 4.2% increase in same-store sales, driven by strong demand for its low-calorie product portfolio. However, concerns persist about potential supply chain disruptions in South America, where Monster sources a significant portion of its raw materials. The firm has yet to disclose contingency plans for its 2026 sustainability targets, which include reducing carbon emissions by 30% across its production facilities.

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