Monster Beverage Reports Record Q2 Revenue and 21% Earnings Gain, Shares Rally to Highest Level in Over a Year.

Monster Beverage reported a record Q2 with 21% earnings gain and highest revenue level in over a year, mirroring Celsius' latest results. The company's strong performance reflects the energy drink boom.

Monster Beverage Corporation (NASDAQ: MNST) reported a strong second quarter (Q2) 2025, achieving record net sales and a significant increase in earnings. The company's latest financial results reflect the growing demand for energy drinks and the company's strategic initiatives.

Net sales for the Q2 2025 increased by 11.1% to $2.11 billion, surpassing the $2.0 billion threshold for the first time in the company's history. This growth was driven by a 11.4% increase in net sales on a foreign currency adjusted basis (non-GAAP). The Monster Energy® Drinks segment, which includes brands like Monster Energy®, Reign Total Body Fuel®, and Bang Energy®, contributed to this growth, with sales increasing by 11.2% to $1.94 billion.

Operating income also saw a substantial increase of 19.8% to $631.6 million. Net income per diluted share rose by 21.1% to $0.50, with the non-GAAP adjusted basis showing an even more impressive 23.0% increase to $0.52 per share. The effective tax rate for the quarter was 24.4%, compared to 22.9% in the same period last year.

The company's performance was supported by increased household penetration and per capita consumption of energy drinks. CEO Hilton H. Schlosberg noted, "The quarter’s performance also reflects the success of our product innovations, which are resonating strongly with consumers" [1].

Looking at the six-month period ending June 30, 2025, net sales increased by 4.4% to $3.97 billion. Operating income for this period increased to $1.20 billion, and net income rose by 7.4% to $931.8 million. The effective tax rate for the six-month period was 23.9%.

Despite the positive financial performance, the company's Alcohol Brands segment saw a decrease in sales by 8.6% to $38.0 million. Additionally, net sales to customers outside the United States increased by 15.8% to $864.2 million, representing approximately 41% of total reported net sales for the Q2 2025.

The company will host an investor conference call on August 7, 2025, at 2:00 p.m. Pacific Time, to discuss these results in more detail.

References:
[1] https://investors.monsterbevcorp.com/news-releases/news-release-details/monster-beverage-reports-2025-second-quarter-financial-results