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Monster Beverage (NASDAQ: MNST) rose 0.78% on August 6, 2025, with a trading volume of $690 million—up 32.89% from the prior day and ranking 150th in market liquidity. The stock’s performance reflects mixed signals from its core energy drink segment and emerging markets. Q1 fiscal 2025 net sales declined 2.3% year-on-year due to cautious consumer spending on higher-priced energy drinks. However, analysts anticipate a rebound, with Q2 revenue projected to rise 10% to $2.1 billion, driven by a 7% growth in North America and a 20% surge in Europe, the Middle East, and Africa. The flagship Monster energy drink division is expected to recover, with sales climbing 9% year-on-year to $1.9 billion in Q2 after a 0.8% decline in Q1. Meanwhile, underperforming alcohol-related products continue to drag on overall sales. The company will release Q2 earnings on August 7 after market close.
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