Mondelez International Launches Limited-Edition Cookie in Collaboration with Stranger Things

Mondelez International has launched a limited-edition CHIPS AHOY! x Stranger Things cookie, blending the flavors of CHIPS AHOY! with the hit Netflix series. The cookie features a chocolate base, fudge chips, and a strawberry-flavored filling inspired by the Upside Down. The cookies will be available nationwide starting August 11, with early access through a pre-sale. The collaboration includes retro-inspired packaging and an immersive AR game with exclusive prizes.

Mondelez International, Inc. (Nasdaq: MDLZ), the global snacking giant, has announced the launch of a limited-edition cookie collaboration with Netflix's hit series, Stranger Things. The new CHIPS AHOY! x Stranger Things Limited-Edition Cookie is set to hit stores nationwide on August 11, offering fans a unique blend of the classic cookie brand's flavors with the eerie and captivating world of the Upside Down [1].

The cookie features a chocolate base, fudge chips, and a vibrant red strawberry-flavored filling, inspired by the dark alternate dimension from the show. The retro-inspired packaging harks back to the 1980s, the era in which the series is set, and includes a glow-in-the-dark element that adds to the nostalgic feel [2].

To enhance the experience, Mondelez International has introduced an augmented reality (AR) game that allows consumers to step into the Upside Down. By scanning an on-pack QR code or visiting chipsahoyscan.com, fans can find CHIPS AHOY! cookies hidden throughout different levels of the game, with in-game achievements translating into a chance to win exclusive prizes, including a Stranger Things Eddie Munson-inspired guitar [1].

The pre-sale for the limited-edition cookie is set to begin on July 21, offering early access to the first 1,500 people [3]. The cookie will be available in traditional tray packs and smaller 2-count packs, priced at $5.79 and $2.89 respectively [2].

This collaboration is a strategic move for Mondelez International, leveraging the immense popularity of Stranger Things to drive sales and engage a new generation of fans. The cookie's unique blend of nostalgia and modern technology is expected to resonate with both long-time CHIPS AHOY! lovers and new fans of the show [3].

References:
[1] https://www.prnewswire.com/news-releases/chips-ahoy-enters-the-upside-down-for-the-most-anticipated-netflix-release-yet-stranger-things-5-302509275.html
[2] https://www.allrecipes.com/chips-ahoy-stranger-things-cookie-11774959
[3] https://www.marketscreener.com/news/chips-ahoy-enters-the-upside-down-for-the-most-anticipated-netflix-release-yet-stranger-things-5-ce7c5cdfd080ff27