MOGU Reports Q1 2026 Earnings: Revenue Up 11%, GMV Increases 24% YoY
ByAinvest
Thursday, Jan 29, 2026 6:02 am ET1min read
MOGU--
MOGU, a KOL-driven online fashion and lifestyle destination in China, reported a 24% YoY increase in GMV and an 11% YoY increase in total revenue for the six months ended September 30, 2025. Live video broadcast-associated GMV increased by 24.3% period-over-period to RMB1,734 million. The company attributed its strong sales performance to enhanced live-streaming programs, refined product planning, and tailored sales incentive strategies for KOLs.
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