The mobile phone industry is stable and promising, with high-endization and AI being key opportunities.
The mobile phone market is stabilizing and improving, and the key opportunity points are high-endization and AI. The essence of the improvement is to create a great user experience, and all the activities of the enterprises should return to the users.
Counterpoint China Research Director Qi Yingnan shared the latest industry data: the sales volume of smartphones in China increased by 4% in the first half of this year, and the sales volume is expected to rebound to more than 270 million units this year.
“Based on the observation of leading vendors, we can see that with the upgrading of user consumption concepts and demand, the high-endization and AI technologies have already shown strong promotion power for brand growth in practice. In this context, mobile phone vendors have increased their investment in product matrix, product form function innovation, brand construction and other aspects to seize new growth opportunities.” Qi said.
Earlier, Counterpoint's report showed that in the first half of 2024, the sales volume of vivo mobile phones increased by 5%, higher than the industry average, and vivo has been stable in the first place in the past six months.
At the theme salon on August 8, vivo's Vice President and President of vivo China Region, Cheng Gang said that enterprises must fundamentally return to user needs and solve the scenes that users have not been satisfied in the past. If enterprises can really do well, they will be chosen by users.
Cheng Gang said that doing well in enterprises is a kind of social responsibility,“This is our duty, our foundation, we must do well in enterprises, so that related parties can follow us and be happy, and the living conditions can be improved. This is the bottom of our understanding of business civilization and social value.”
Qinshuo said at the scene that vivo's duty is to believe in the value of R&D, be willing to invest, and the time invested is particularly long, and it is related to the experience of consumers. The longer the time, the more value it will bring. He believes that vivo has done a lot of work in creating consumer value, and this kind of duty is more positive, based on long-term investment, and is highly related to R&D investment.